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Salon Marketing Monday

How To Increase Salon Retail Product Sales

How To Increase Salon Retail Product Sales

It has been suggested to give away product that isn’t selling or to bundle the products with better selling products, but maybe also offer products with a service. Maybe when someone wants a shampoo,... 

Salon Owners Valentines Day Marketing Tip

Salon Owners Valentines Day Marketing Tip

If you have spa facilities, offer two for one or a discount on two people coming in for a massage. This attracts couples wanting to do something special together. You could also talk to local restaurants... 

Beauty, Briadal and Fashion Trade Shows For Salon Owners

Beauty, Briadal and Fashion Trade Shows For Salon Owners

Look for Bridal Shows or fashion-related trade shows in or near your area. Shows are a fun way to get your name out in your community. Set up a fun, attractive table to get people to stop and check you... 

Salon Owners – Products Not Moving Like You Want?

Salon Owners – Products Not Moving Like You Want?

  Give away product that isn’t selling well.  If you have product that is not moving off your shelves, it is costing you money to keep it there rather than replacing it with product that DOES sell. ... 

Salon Marketing Tip – Create Referral Cards

Salon Marketing Tip – Create Referral Cards

  Referral cards are handed out to your existing customers for them to distribute to their friends and family.  Print them on a regular business-sized card with your salon name, address and telephone... 

Salon Marketing Tip – Speak to Community Groups and Civic Clubs

Salon Marketing Tip – Speak to Community Groups and Civic Clubs

  Community groups and civic clubs such as the rotary, lion’s club, women’s club, etc. are always looking for speakers for their monthly programs.  You may do 45 minutes to an hour about the latest... 

Start a Salon Blog!

Start a Salon Blog!

There is no better way to get online fast that using a blog to do it. A blog is a great way to build an online presence and get information out about your salon, new services, hot products, and trends.... 

Send Out Salon Information Postcards

Send Out Salon Information Postcards

Postcards can be very important marketing move. Send postcards to current clientele or use postcards to attract new customers. There are some low cost service providers that can help you design a great... 

Start a Beauty Club

Start a Beauty Club

Get clients to return again and again for services they receive on a regular basis. For example, if you have a client that gets a cut every month they could join the hair cut club and receive 10% off... 

Door to Door Bag Advertising

Door to Door Bag Advertising

Every city has them, so all you have to do is find out who publishes your local door to door coupons and sales papers and put in your ad. Usually these papers are divided by neighborhood or area of...