Spring is here and everyone wants to to look great as the warmer months approach. Of course every great look has a great hair do; so you salon may be a bit busier than usual. Here are some cool tips to generate new clientèle and create a buzz with your current customers.

1. Giveaways
Who doesn’t want something free. Post an flyer at each of your styling stations announcing a Free haircut, style, or spa service. Customers can enter the contest by referring a friend or family member to the salon; this can be done through their stylist or by a referral form at the receptionist desk. Make sure that the service you are offering free is along side a service that will still return a profit.

2. Hairstyle Showcase
This can be done during normal salon hours or schedule before or after hours. Choose a collection of spring looks, create the looks on models or your salon staff, and have a quick hair show featuring these hairstyles and what makes them perfect for spring time traveling, and easy wear and care. This can be a 1 hour event you can also take this time to pass out salon information, coupon savings, and other promotional materials.

3. Spring Holidays
Take advantage of the holidays this spring.
For Mothers Day clients can bring in their moms and get a free deep conditioner with a wash and style. You can be creative with this idea and offer and bundle any Free service you’d like.

4. Take Advantage Of Your Customer Database
Communicationis vital in generating new clients and keeping current clients up to date on what’s new at your salon. You should always collect customer email and mailing addresses. With summer approaching this is a great time to start or kick your newsletter in gear. There are plenty of things to talk about in your newsletter. With summer time being a great time for travel, weddings, parties, summer looks and summer friendly hair care tips. Keep your newsletter or postcard mailings short and focus on maybe 1 or 2 topics. Always include a promotion to get the reader back in the salon.

5. Summer Makeover bundles
Create fun makeover packages for example, haircut, manicure, pedicure, eyebrow waxing. Advertise these specials at each styling station, in local publications and in or around your salon. Makeovers are always a big hit. Everyone is looking for a fresh new look this time of the year.

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